Sarah Solowiej

Manistee, Michigan

Contact Me.

Search & Display Digital Success

Car Dealerships: 

8.53% CTR

CPC $1.96 - $2 target CPC

Current Imp Share:  32.50%

Purchasing 30% of share

(Getting better results than current Ford co-op program)

 

Chevy Dealership:

11.00% CTR

CPC $1.79 - $2 target CPC

Current Imp Share:  38.59%

Purchasing 30% of share

 

Casino:

25.69% CTR 

CPC $0.50 - $1.00 target CPC

Current Imp Share:  50.95%

Purchasing 40% of share

 

Solar Manufacturing & Installation:

6.22% CTR

CPC $3.75 - $3 target CPC

Current Imp Share:  71.49%

Purchasing 40% of share

 

Interior Design/Construction:

3.56% CTR

CPC $5.83 - $4 target CPC*

Current Imp Share:  71.32%

Purchasing 40% of share

*Campaign started 6/1

Community College:

3.56% CTR

CPC $5.83

Frequency:

Target Market Reach: 87%

Hardwood Floor:

3.56% CTR

CPC $5.83

Frequency:

Target Market Reach: 87%

Welding: 

1.97% CTR 

CPC $3.06 - $3.00 target CPC

Display and Search combination

Promoting to specific target, but large area

Entertainment:

3.02% CTR 

Display - Ticket Sales

1,679 Link Clicks - 500 tickets available

CPC $1.09 - $1.00 target CPC

 

Hair Replacement:

0.83% CTR 

CPC $0.09 - $0.70 target CPC

Display Only

Restaurant Groups:

Avg CTR: 1.10% 

Avg CPC: CPC $0.50 - $1.00 

Avg Video CPV: $0.001

Pandora Internet Radio Success

Since 2014, I have embraced Pandora as a viable digital advertising solution. Pandora offers non-skippable video, and strategically placed audio and display ads with proven click-thru rates time and again. Pandora skews older than competitors such as Spotify, has more engaged listeners, and can be purchased by zip code, county or DMA. 

Pandora successes include 3.0% video click thru rates, 0.89% audio/display click thru rates and instances of higher-than-average attendance, increased ticket sales and higher enrollment in education. 

Pandora represents one example of one piece of a successful marketing plan.